Ladies Night Empowerment was founded in 2017 as a pastime. After a guest credited the podcast for their first sale, Ladies Night realized a chance to be much more.
In 2020, VKS Collective aided in rebranding the business through a name change to Ladies Night Lifestyles, designed visual assets, developed a collection of drinkware, and charted a new marketing strategy.
AUDIENCE
AGES: 25 – 44
GENDER: 96% Women
TOP 3 COUNTRIES: USA, Germany, UK
INTERESTS: Fashion, Music, Dating
THEME:
Squad Gifts
BRAND:
Ladies Night Lifestyles
CREATIVE DIRECTION:
Shavonne Holton
“Ladies nights” is a time to bond with others that share similar interests. Yet, one ladies night experience may be different from one squad to another. This campaign sought to capture the essence of this phenomena through specific product placements.
DESIGN:
Jade Layman
PHOTOGRAPHER:
Lacoiya Reed
STYLIST:
Shanbri’ Cade
Brand Development
Product Photography
Marketing Strategy
Digital Advertising
By VKS Collective
Not only was I given a platform to bring brand awareness, but I made my very first sale from a Ladies Night listener in Hawaii! I cried happy tears that night!
Valerie Foster, Zurri Boutique
VKS Collective 