Strength In Om is a wellness website founded in 2018. With limited representation in the yoga industry, the brand promotes health for people with various body types.
VKS Collective reimagined the original launch of Strength In Om’s apparel to cultivating a regular yoga practice at home.
Details of the products were highlighted for e-commerce and brand awareness while the poses were selected for used in future blogs.
THEME:
Yoga Loft
BRAND:
Strength In Om
CREATIVE DIRECTION:
Shavonne Holton
DESIGN:
Jade Layman
PHOTOGRAPHER:
Tanisha Pinex
BRAND STRATEGY:
Shavonne Holton
Industrial Design
Brand Strategy
Product Photography
eCommerce Integration
By VKS Collective
Yoga is not about self-improvement, it’s about self-acceptance.
Gurmukh Kaur Khalsa
VKS Collective 